Target's creative done it again with this super cute, fun, imagination commercial for this year's holiday season. Last year holiday creative was a bust and I think they are slowly redeeming themselves especially with this idea. Its a bright and bubbly story using a single point of view - which is the girls imagination and takes you through this fun marshmallow land with feature toys like the ninja turtles, etc. The gift guide isn't too bad either. My daughter loves getting them and circling the things she wants for Christmas. I give KUDOS to the team that came up with this idea and the creativity they explored.